We explain why consumers make seemingly irrational decisions.

Learn more about Behavioral Economics

Case Studies

Transcending a new era of human insights.

Power of Utility →

Behavioral Economics Guides →

Today's news. Tomorrow's thinking.

Featured

Why Don't People Say What They Will Really Do

Behavioral Design — What It Is And How It Works

The Dirty Little Secret of Research Bias

See The Message From Our Managing Director Regarding Our Position On Racial Bias

The Thorny Problem of Measuring Sentiment

Assessing Organizational Bias

The Strange Case When Too Much Data Isn't Enough Data

Behavioral Economics, Marketing

The Strange Case of Not Knowing Why Your Product or Service is Purchased

Behavioral Economics, Marketing

Ron Mundy Takes on the Role of Acting Managing Director of Behavioral Science Lab

Christian Goy to step down as Managing Director of Behavioral Science Lab

Other news →

Our studies →

What our clients are saying...

“The Behavioral Science Lab team identified the key factors behind how our customers make product choices and provided us with actionable insights to improve our business results.”

— Jeremiah Bentley — Vice President, Marketing & Customer Engagement (Texas Mutual Insurance)